What Brands Sell Best on Poshmark in 2021? [Incl. Secrets Tips for Success]

Are you a Poshmark seller (or interested in becoming one) and want to learn which brands sell best on Poshmark? You are in the right place.

Let's start off with the most obvious way to figure out what Poshmark considers the most popular brands on their platform. If you go to their homepage and check out the “Popular Brands” section, you see the following (in this exact order):

  • Nike
  • Michael Kors
  • Louis Vuitton
  • lululemon athletica
  • PINK Victoria's Secret
  • Coach
  • Chanel

Of course, you can click “See All Brands” right below that list and you will be able to browse all of them, but the point I am trying to make here is that this list is what Poshmark believes is important enough to take up precious real estate on their homepage. So I think it's a reliable indicator of the very top brands represented at Poshmark.

Now this info is great if you want a high level understanding of the top brands that are selling on Poshmark, but if you want to dig a little deeper and understand how brands perform in key categories, we have to look elsewhere.

That's where the latest Poshmark Trend Report for 2021 comes in. This is a report that has been created by Poshmark, so the information is coming from the most reliable source out there.

What I like about this report is that the information is based on order volume, so you know it's looking at the metrics that matter to you. We'll cover the top brands in each major category as follows (click on the hyperlink if you want to jump straight to any of lists below):

As a bonus, I'll share some interesting findings that the report unveiled around head-to-head comparisons between some top brands.

Finally, we'll discuss what the secret is to selling on Poshmark, including ninja tips you can use to increase sales and revenue.

It's a lot to cover, so let's jump into it!

Poshmark Brands For Women

Top Selling Brands For Women

  1. lululemon athletica
  2. Nike
  3. Free People
  4. Victoria’s Secret
  5. Coach
  6. PINK Victoria’s Secret
  7. American Eagle Outfitters
  8. J. Crew
  9. UGG
  10. Michael Kors

Trending (High Growth) Brands For Women

  1. Obermeyer
  2. David Yurman
  3. Charlotte Tilbury
  4. Pandora
  5. Star Wars
  6. Taylor Swift
  7. C.C
  8. Burton
  9. Barefoot Dreams
  10. Peloton

Poshmark Brands For Men

Top Selling Brands For Men

  1. Nike
  2. adidas
  3. Polo by Ralph Lauren
  4. Under Armour
  5. Jordan
  6. Levi’s
  7. The North Face
  8. lululemon athletica
  9. Patagonia
  10. NFL

Trending (High Growth) Brands For Men

  1. Star Wars
  2. Spyder
  3. Majestic
  4. Crocs
  5. Louis Vuitton
  6. FILA
  7. Gucci
  8. Gymshark
  9. Michael Kors
  10. Versace

Poshmark Luxury Brands

Top Selling Luxury Brands

  1. Louis Vuitton
  2. Gucci
  3. CHANEL
  4. Burberry
  5. Christian Louboutin
  6. Tiffany & Co.
  7. David Yurman
  8. Prada
  9. Yves Saint Laurent
  10. Dior

Trending (High Growth) Luxury Brands

  1. Hublot
  2. Laguiole
  3. Atelier Swarovski
  4. Ann Gish
  5. A. Testoni
  6. Georg Jensen
  7. Christofle
  8. Pologeorgis
  9. Audemars Piguet
  10. Juliska

Poshmark Brands For the Home

Top Selling Home Brands

  1. Rae Dunn
  2. Vintage
  3. Disney
  4. Starbucks
  5. Hallmark
  6. Anthropologie
  7. Bath & Body Works
  8. Pottery Barn
  9. Pier 1
  10. kate spade

Trending (High Growth) Home Brands

  1. Lenox
  2. Lilly Pulitzer
  3. Hallmark
  4. Bath & Body Works
  5. The Pioneer Woman
  6. Starbucks
  7. Disney
  8. Anthropologie
  9. Target
  10. Pottery Barn

Interesting Findings From Poshmark Report

Poshmark conducted a survey of US and Canadian sellers and asked the following brand related questions. There were some interesting results. Check them out below.

  • What jewelry brand sells more: David Yurman or Pandora?
    • Pandora won 62% to 38%.
  • Have you sold Barefoot Dreams blankets?
    • Only 11% responded “Yes, duh!” vs. 89% “Not yet.”
  • Are you selling more Anthropologie or Pottery Barn?
    • Anthropologie took it 79% to 21%.
  • Which luxury brand have you recently sold in your closet? The choices were Gucci and Louis Vuitton (the two top popular brands in the report).
    • Gucci edged out Louis Vuitton (51% to 49%).

Secrets to Selling on Poshmark

As discussed, here are 11 secrets to selling on Poshmark that you can use to boost your revenue and grow your Poshmark business.

  • Know Your Audience
    • This one's pretty obvious. You should understand who your audience is and what they like. Keep track of what's selling well and do more of that. Find related items that might work with your audience. You can even reach out to them and ask what they would like to see more of.
  • Join Poshmark Groups (you can find them on the app).
    • Poshmark groups are a chance to connect with other sellers and learn tips, tricks, trends, etc. This is a great idea whether you are a beginner or a seasoned seller.
  • Use the Power of Resharing
    • You can reshare items from other sellers (especially from other group members). You may find that they reciprocate, which will boost your exposure to potential buyers. Remember to also reshare your items too.
  • Take High Quality Photos
    • This is really important. You want well-lit, clear and attractive looking photos for your items. First impressions matter and having a poorly lit and blurry photo does not create a good one.
  • Join Posh Parties (these are real-time virtual shopping events where users can join to shop, share, and sell items).
    • Poshmark holds four Posh Parties per day and they are generally theme based (e.g., around a product type or category). Can be a great way to get additional exposure to folks on what you have to offer.
  • Sell the Right Brands (duh)
    • Ok, you know that this had to be included in the list. You want to sell high quality and reputable brands. Of course, you can use the information in this article to really hone in on what brands fit best in your closet and are likely to resonate with your customers.
  • Create great descriptive titles
    • Like photos, titles are one of the first things your customer see. You need to make your titles descriptive, engaging, and eye-catching. You should also make them easily findable when people are searching, so include all relevant details, including color, size, condition, etc.
  • Post Regularly and Have a Nice Sized Collection in Your Closet
    • You will want to post new items regularly so that people will come to expect new stuff and will check in. You also want to build up and maintain a healthy collection of items on sale at any point in time, so your customers can have a satisfying browsing experience.
  • Price the Item Right
    • This is key. If you incorrectly price your items you will be missing out on a lot of sales. Conduct research on what others are selling for and understand the marketplace.
  • Offer discounts
    • You want to be strategic about this. You can do this by offering bundled discounts if someone is interested in more than one item in your closet or you can even offer a discount to someone who has liked your item to entice them to buy. People always love a bargain!
  • Create a fantastic customer experience
    • This includes shipping promptly, delivering to a tee what is promised in your listing, answering questions, and generally being easy to work with. This will lead to better reviews and more sales in the long run.

Conclusion

So there you have it – the best brands to sell on Poshmark and some great tips to help you grow your Poshmark business. Hope you have found the information helpful and happy selling!

Related Questions

Can You Make Good Money on Poshmark?

You can make good money on Poshmark if you sell the right brands, effectively market your items, price them correctly and have fantastic customer service. Of course, you will also need to source your items at a good price, so you can make an attractive profit when you resell them. All of these factors come into play on how much money you can make on Poshmark, but there are plenty of stories of people making hundreds to even thousands of dollars a month selling on Poshmark.

Young M.

Young M.

Young is a lawyer working in the financial services industry and writes about real estate investing, personal finance, passive income, and starting businesses. He owns and manages 9 rental properties, has started several businesses, and enjoys learning about financial matters, especially anything off the beaten path.

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